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The Crooked Road: Virginia’s Heritage Music Trail
Position Description: Executive Director
The Executive Board of The Crooked Road is seeking an executive director to administer and manage the activities related to The Crooked Road: Virginia’s Heritage Music Trail (TCR). Under guidance of the Board President and the Executive Board, this lead staff member will coordinate and manage program activities, provide administrative support to the Board of Directors, coordinate activities with the Southwest Virginia Cultural Heritage Commission and its partners, and oversee communications with various local governments, major venue attractions, and others involved with events and attractions within the region.
The successful candidate for the position will have proven managerial skills and a strong professional background, including past supervisory roles and demonstrated initiative. The candidate will demonstrate an understanding of tourism and economic development through past experience with government or non-profit community development organizations. A natural team builder, the candidate will be available to work with communities, venues, affiliated partners, tourism organizations, local governments, and appropriate entrepreneurs along The Crooked Road to help restructure the regional economy through the development of heritage tourism-related enterprises and the revitalization of downtown areas of participating localities.
Travel within the region is required, as are a valid driver's license, reliable transportation and personal vehicle liability insurance.
Salary range and benefits: $60,000 - $70,000 (depending upon experience) plus health insurance.
The Executive Director will be evaluated by the President of the Board and Executive Committee, primarily as a way to outline, implement, and evaluate objectives and ongoing strategies. The Performance Evaluation will be conducted by the Board President and Executive Committee.
Specific duties of the Executive Director are to:
- Provide professional and executive support to the organization and its partners.
- Maintain regular and open communication with the board president and the Executive Board.
- Supervise and provide leadership to staff.
- Work collaboratively with local, state and federal government officials, tourism and Chamber of Commerce professionals, music venue owners/operators, and musicians and artisans to promote economic and community development opportunities within the project area.
- Coordinate fund development activities for the organization in collaboration with the Southwest Virginia Cultural Heritage Commission and its partners, providing research, writing and other administrative support to the Finance and Fund Development Committee and Board President.
- Assist in development and management of the operating budget, providing budget and financial reports to the Executive Board.
- Apply for grants for programs and general operations from public funding sources and private foundations
- Organize and provide administrative support for the regular meetings of the Executive Board and quarterly meetings of the Board of Directors. Attend all meetings of each group as well as meetings of standing and ad hoc committees.
- Develop and place TCR marketing tools under the guidance of the Marketing Committee and in collaboration with the Southwest Virginia Cultural Heritage Commission and its partners.
- Oversee TCR content for the regional website as a member of a collaborative team.
- Oversee development of organizational communication tools including an annual report in collaboration with the Southwest Virginia Cultural Heritage Commission.
- Coordinate TCR efforts with regional cultural heritage and tourism associations and other non-profit supporting organizations to develop regional music outlets for traditional music throughout the project area.
- Develop good working relationships with local governments under guidance of the Local Government committee.
- Oversee development, implementation, and outcome measurement of TCR educational and outreach programs and activities
- Gain a comprehensive understanding of the unique attributes of music venues and work with venues to develop facilities, increase the number of performance dates, hours of operation, and enhance marketing and cross promotional ties with TCR venues under guidance of the Venues Committee.
- Prepare news releases and act as media liaison for The Crooked Road and its partners in collaboration with the Southwest Virginia Cultural Heritage Commission to promote the regional goals and objectives of the project.
- Exhibit an enthusiasm for and knowledge of the Southwest Virginia region, its culture and heritage.
- Assist in the development and implementation of the organization’s strategic vision.
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